Instead, she comes across both in her book and when performing on stages as a lovable younger sister who just wants to play on the big brother’s team. It would be more in keeping with this image to call her brand of women’s liberation faux feminism. A billionaire, one of the richest women in the world, Sandberg deflects attention from this reality. To personify it might raise critical questions. It might even have created the conditions for other women to feel threatened by her success. She solves that little problem by never speaking of money inLean In; she uses the word once.